Nokia Lumia 900 Launch Expectations
AT & T and Nokia promises consumers the biggest product launch ever for Nokia Lumina 900 telling all is going to be a notch above every product launch they have ever did in the past, For consumers, the blitzkrieg will begin right when the phone launches by April 8.
Nokia’s Hero Phone
AT&T and Nokia are already doing a massive television marketing campaign to raise consumer awareness. The Lumia 900 will be the Icon of beauty at AT&T stores, with massive signs and posters that is already promoting the device. Nokia and AT&T spent considerable time making sure they train store reps, and a majority of them will be carrying one with them at all times. This phone will be launched with a number of accessories, with which “Bradley” the device carrier guru said and sends a direct message to consumers that the device is unique and important enough to get significant support.
The resources behind this campaign and the attention already given underscore the importance of ensuring that the Lumia 900 succeeds in the U.S. This device represents the best and nothing but the best– and some would want to argue about that — chance for for Nokia and the Windows Phone platform to have a breakout hit, something both companies have struggled to do in the past.
Hero Phone
Bradley said: “Before you walk, talk, price and buy in the store, you know this is our hero phone,” talking about the Lumia 900′s flagship status.
The campaign is expected to last about six to eight weeks, to ensure people gets familiarize with the situation.
Bradley and Chris Weber, president of Nokia’s North America business, both declined to comment on an exact figure for the campaign, but Weber said it was comparable to what it takes to promote a successful smartphone in the market.
Weber said: “To re-enter the U.S. market, we know we have to be aggressive”
Windows Phones in the past has however, struggled to really make a dent in the market, with the platform controlling only a little of the market share for smartphone platforms. The market is dominated by the iPhone and a roar wave of Android smartphones. While each major U.S. carrier offers a Windows Phone product, there has been lackluster interest, although the low-cost Lumia 710 for T-Mobile has seen moderate success.
AT&T was somehow dismissive of the Lumia 710, with Bradley calling the Lumia 900 the effective re-launch of the Nokia brand, AT&T and Nokia believe they will succeed with the Lumia 900 where other companies have failed with older Windows Phone devices. Bradley said; with the combination of improved design and software, the 4G LTE service along with efm capabilities, a stronger catalog of applications slum, and better marketing and sales will drive higher sales.
The app issue was a major problem for Windows Phone. Bradley said Microsoft has largely shored up its weaker app library with a solid offering, and said AT&T salespeople have been trained to help customers track down the same apps or comparable ones that they used in iOS or Android.
Weber said:”AT&T’s retail execution has been fantastic”
With the $99.99 price launch, makes it the most affordable flagship phone AT&T has ever offered. Bradley and Weber refused to comment on how much subsidy was placed on the device, but Weber noted that Nokia was under a mandate to supply a quality phone at a lower price. He would only say Nokia was being aggressive with the price accordance to its strong push to get into the U.S Market.
While Nokia is still targeting getting around its products to multiple carriers in the U.S, so far only T-Mobile and AT&T have committed to their company. Weber refused also to comment on the progress they have made with the other carriers. AT&T has an exclusive deal on the Lumia 900 for a certain period of time.
In effect, AT&T will be the testbed to check whether “Nokia” still has the capacity to pull off a blockbuster phone in the U.S. presentably, the carrier is not holding back its optimism for the device.
Bradley said: “We’re going big” ” really bullish.”
Hope this post meet your expectations about the new Nokia Lumia 900 device? Please share your comments and observations below concerning the new Lumia 900. Let’s have a great conversation guys 
{Credit: Cnet N, Image}
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